$26.8B
Global media value still lost to supply-chain inefficiency each year
Our control
Every impression is matched to a reconciled conversion event. Spend that cannot be tied to an outcome is excluded from the invoice.
Programmatic Media · AI Bidding · Verified Supply
Media buying that
answers to evidence
INFIMAX is an independent media intelligence layer for performance advertisers and premium publishers. We price every impression on evidence, decide in under 80 milliseconds, and reconcile the result back to the click — across 135+ markets.
Trusted by 200+ advertisers and publisher partners · Usual response within one business day
OpenRTB bid response
<80 ms
Supply screened before first bid
100%
Markets live
135+
Settlement reconciliation
Line-item
24/7Fraud watch
8Formats
USDSettlement
Connected supply and demand partners
Track record
The numbers we can evidence
Operating figures as of 2025, covering managed and self-serve accounts. Performance benchmarks live further down the page and are sourced from third-party research, not from us.
8+
Years in market
1,000+
Campaigns delivered
200+
Advertiser & publisher partners
135+
Markets served
Industry baseline
The open market still leaks value
Third-party data, not our own. These are the published industry conditions we design against — and the specific control we apply to each.
36.5%
TrueCPM Index — the share of working media value that actually reaches quality inventory
Our control
Working-media ratio is reported per campaign at the line level, so the gap between paid CPM and delivered quality stays visible.
28.7%
Share of spend that top-quartile marketers still place on made-for-advertising domains
Our control
No domain reaches a bid without clearing a supply review, and exclusion lists are applied at the account level rather than per campaign.
Source: ANA Q2 2025 Programmatic Transparency Benchmark. Industry figures describe the wider market, not INFIMAX performance.
Two sides of the market
Whichever side you are on, the terms are explicit
Buying and selling are two different P&Ls. We run them as two separate desks, each with its own onboarding, measurement standards and accountable team.
BUY
For advertisers
Put budget where the evidence points
Strategy, creative testing and cross-channel allocation delivered as one accountable plan — not a deck of impression charts.
- Pay on verified outcomes, never on unvalidated impressions
- Bids resolved in under 80ms, with the logic available to you
- Open API and postback integration into your own warehouse
SELL
For publishers
Your inventory deserves a real auction
No opaque floors, no silent deduction. Every placement enters live competition and returns a settlement price you can defend.
- Fixed payment cycles with line-item reconciliation
- Native, in-page push, interstitial, rewarded video and more
- A named account manager, not a ticket queue
Platform
The infrastructure underneath the results
Accountable commercial terms
You are billed on verified outcomes. Invalid traffic never reaches an invoice, and every deduction maps to a specific conversion event.
Coverage where it converts
Live in 135+ markets with per-market creative and landing page configuration. Tier-1 spend is where the model is sharpest.
Every major channel, one bid
Social, search, native and in-app supply competing inside a single auction, with budget reallocated between them in real time.
Instrumentation you own
Open API and postback integration that writes straight into your warehouse or BI stack. No lock-in on your own performance data.
Fraud screened before it bids
No publisher reaches an auction without clearing onboarding review. Device fingerprinting and behavioural checks run continuously after that.
Privacy engineered in
Data flows are designed against GDPR and CCPA requirements, with configurable retention and a documented process for subject requests.
Engineering
Growth is an engineering problem before it is a media problem
Durable performance comes from three things: a model that forecasts rather than reacts, infrastructure that holds under load, and a process that does not skip validation.
Predictive bidding
The model estimates conversion probability before the auction opens, not after the fact. Decisions are made on forecast value, not historical averages.
Cloud-native by default
Independently deployable microservices with horizontal scaling, so peak-season volume does not degrade decision latency.
Privacy by design
Minimal collection by default, documented retention windows, and the operational paths needed to answer data subject requests.
Four steps from first call to first data
Most accounts complete onboarding and return their first validated data inside five business days.
Scope and alignment
We fix markets, verticals, target metrics and budget bands, then return an account structure you can review before anything goes live.
Integration and validation
Accounts opened, conversion postbacks configured, and data parity confirmed on both sides before spend scales.
Calibrated launch
Small budgets across many creatives in parallel. The model typically converges inside three to seven days.
Scale and refine
Weekly attribution reviews, with budget released to the combinations that hold up and capped where they do not.
“The first thing that changed was trust in the numbers. Channel reports and backend data used to disagree; now the attribution chain is auditable and we can move budget to the markets that actually hold up.”
The company
We treat media buying as an engineering discipline
INFIMAX has been running programmatic campaigns since 2017, across e-commerce, financial services, gaming and app businesses, alongside a large base of small and mid-sized publishers. We have seen too many programmes fail on unclear terms and unverifiable data, so we built auditability into the product rather than treating it as a report.
The team spans media strategy, algorithm engineering and supply operations, with coverage across APAC and EMEA time zones so cross-region campaigns get a same-day response.
01
Reconcile the data first
Optimisation before attribution parity is guesswork. That is why integration is where we spend the most time.
02
No revenue from information asymmetry
Settlement terms, deduction rules and traffic sources are contractual. We do not take work that depends on a client not knowing something.
03
We walk away from grey inventory
Counterfeits, misleading install flows and unlicensed financial offers get declined regardless of budget.
Start a conversation
Send us the objective. We will send back a plan.
You do not need a finished media plan to start. Give us the markets, the category and an approximate budget, and we will return a costed recommendation with a realistic performance range.
- Business enquiries
- [email protected]
Enquiries are logged to our internal pipeline. We do not add you to any mailing list.