Retail & e-commerce
Shopping-intent audiences, dynamic product creative, and joint optimisation against add-to-cart and purchase.
For advertisers
Spend you can justify line by line
We do not run black boxes. Account structure, bidding logic and attribution methodology are all documented, including which traffic we blocked and on what basis.
8
Buyable formats, from native to rewarded video
0%
Unvalidated impressions you are billed for
<80 ms
Ceiling on bid decision latency
100%
Supply screened before it can bid
All figures describe platform capability and operating terms, not campaign outcomes. Outcome ranges vary by category, market, creative and budget, and are never guaranteed.
Verticals
Where we have produced results before
Conversion paths differ sharply by category. We maintain distinct account structures, bid strategies and creative directions per vertical instead of applying one template to everything.
Financial services & insurance
Cost-controlled lead generation through form and call outcomes, with audience and copy restricted to what local rules allow.
App install & retargeting
Multi-objective bidding on CPI, CPA and ROAS, with SKAdNetwork and attribution postback support.
Gaming & subscriptions
First-purchase and retention optimised directly, with bid caps tiered by predicted lifetime value.
Software & SaaS
Trial-to-paid funnel work paired with editorial native placements for higher-intent lead quality.
Travel & local services
Seasonal and regional budget shifting, with landing pages customised by market.
Inventory
Formats available to buy
What is open to you depends on market and category policy. We confirm the working combination during scoping rather than promising a full catalogue up front.
- Native in-feed
- Interstitial and full-screen
- Rewarded video
- In-app and mobile web
- Search and shopping
- Social feed
- Web push and in-page push
- Domain and parked inventory
Onboarding requirements
- A verifiable legal entity and registration details
- Landing pages that meet the advertising policy of each target market
- Pre-cleared compliance credentials for finance, health and gambling categories
- No counterfeit goods, misleading claims or deceptive download flows
- Prepayment or agreed credit terms, with reconcilable line items
Engineering
Growth is an engineering problem before it is a media problem
Durable performance comes from three things: a model that forecasts rather than reacts, infrastructure that holds under load, and a process that does not skip validation.
Predictive bidding
The model estimates conversion probability before the auction opens, not after the fact. Decisions are made on forecast value, not historical averages.
Cloud-native by default
Independently deployable microservices with horizontal scaling, so peak-season volume does not degrade decision latency.
Privacy by design
Minimal collection by default, documented retention windows, and the operational paths needed to answer data subject requests.
Four steps from first call to first data
Most accounts complete onboarding and return their first validated data inside five business days.
Scope and alignment
We fix markets, verticals, target metrics and budget bands, then return an account structure you can review before anything goes live.
Integration and validation
Accounts opened, conversion postbacks configured, and data parity confirmed on both sides before spend scales.
Calibrated launch
Small budgets across many creatives in parallel. The model typically converges inside three to seven days.
Scale and refine
Weekly attribution reviews, with budget released to the combinations that hold up and capped where they do not.
“The first thing that changed was trust in the numbers. Channel reports and backend data used to disagree; now the attribution chain is auditable and we can move budget to the markets that actually hold up.”
Start a conversation
Send us the objective. We will send back a plan.
You do not need a finished media plan to start. Give us the markets, the category and an approximate budget, and we will return a costed recommendation with a realistic performance range.
- Business enquiries
- [email protected]
Enquiries are logged to our internal pipeline. We do not add you to any mailing list.